Social Media Content
2
Tutorials/How-to Video
Content demonstrating how your product/service works and how it can be implemented is a great way to educate the consumer before and after purchase. It also adds a face to the brand that can make it more personable and approachable for consumers to interact.
4
Testimonials
Testimonials are recorded interviews of customers and/or staff speaking on behalf of your brand, product(s), or service(s). A great way to show genuine reviews on your platforms.
6
Reels
Common on social media platforms such as TikTok, Instagram, and YouTube Shorts. Creates a personal engagement with your audience to build your personal brand.
1
Product Highlight/Store-front Film
This highlight film is a cinematic presentation to showcase a single product, line of products, or storefront. The highlight film is a perfect way to show your products in a new light off the shelf, or convey the vibe your store resonates with.
3
BTS/Day-in-life Film
This type of content is all about building a personal connection to your audience. Showing them the humanistic nature of running a business is interesting and creates a connection to your brand as more than just a logo.
5
Interview/Podcast Style
Used to discuss topics/products in a casual, authentic setting or professional “60 minutes” style arrangement.
